Web Strategy for
Renting Event Spaces
Challenge
Some buildings in NYC have spaces that are not used over the weekend or some parts of the week. Still, those spaces cannot be rented to a tenant on a regular basis because they are public areas or used by the building tenants at certain times of the day. It is not easy to advertise through real state platforms because it is not a real estate transaction.
Solution
ŌSHAN group partners had to develop a marketing strategy to reach customers looking to rent space by the day. The partners used social media and direct messages as a primary way to gain new clients and scale its sales.
Quick Facts
Duration: 4 years
New Clients Acquired: Over 250
Sales Growth: More than 400%
Consulting Japanese CEOs Developing Businesses in Latin America
Challenge
The Japanese External Trade Organization (JETRO) was looking for a way to educate CEOs and the upper management directors of Japanese companies based in New York City planning to expand their businesses into Latin America. JETRO offers many types of business research for its members, but information on consumer’s behavior and trends are hard to get from regular studies.
Solution
ŌSHAN group researched, developed, and delivered presentations with current market information. As insiders, our partners recognize market trends, that are fundamental for sound decisions.
Quick Facts
Total Number of Participants: 150 JETRO members
Results: It helped Japanese companies to make expansion decisions in Brazil and Mexico.
Entering the US Market
Through H.E.B. Central Market
Challenge
Many fruits and juices entering the US market come from Brazil, but consumers are not aware of product origins. Origin awareness builds a secure connection with customers, but exporters were struggling to communicate with consumers.
Solution
Solution
ŌSHAN group partners helped to identify a high-quality food retailer and develop a promotional program. This retailer was HEB Central Market, and the company showed interest in promoting the country due to its wealth of flavors. The high-end supermarket chain from Texas welcomed the promotion into their eight stores. It included: product demonstrations, cooking classes, and other cultural activities for two weeks.
Quick Facts
Duration: 15 Days
Consumers in the Stores: 150.000 customers
Sales Results: $3 MM during the two weeks of promotion. Some items continue to sell.
New York
Restaurant Group
Challenge
The RESTSTAR GROUP was looking for ideas to increase the restaurants’ traffic and attract a new demographic to their different locations.
Solution
ŌSHAN group developed a social media plan to reach a specific demographic and organized tastings for food writers and bloggers featuring new menus.
The plan was innovation and to reach the audience through different media channels at the same time.
Quick Facts
Duration: 12 months
Target: 20.000 Prospective customers
Results: High increase in new demographics and sales ramp up.
Japan Rice
Peace Project
Challenge
To expand the distribution of Japanese rice cookies into the
US market. The product has been used for communities affected by natural disasters in Japan.
It was the fruit of a long research and development process. It is loaded with nutritious value and it has been proven to be allergy-free for a series of allergies. Yet, not many experts are aware of this product in the USA.
Solution
To develop a product awareness campaign. ŌSHAN group partners developed panels with experts in the health sector and food business. Several NYC social service grassroots leaders were invited to join the conferences and tasting. To enhance the project visibility, ŌSHAN group brought Mrs. Akie Abe, the first lady of Japan, to join the event and be the keynote speaker on two occasions.
Quick Facts
Duration: Started in 2017
Leaders Engaged: 2500 Participants
Project Results: Under development
Entering the European Specialty Food Market
Challenge
To position Brazilian specialty food products in the European market, which serves a very sophisticated gourmet clientele. The Brazilian brands had to attract the attention of international buyers in large chains in Europe.
Solution
To find a retailer with a high gourmet reputation interested in developing a partnership. ŌSHAN group partners researched, advised, and developed an exclusive sale of Brazilian items at Hediard stores in Paris. This retailer was founded in 1854. It is known for carrying sophisticated gourmet items, and its buyers are very strict in selecting suppliers. Although it was a long process, it was worthwhile because the participant brands had immediate attention from other retail chains and were able to develop new businesses in Europe.
Quick Facts
Duration: 30 Days
Consumers in the Stores: 250.000 customers
Sales Results: $2 MM during the promotion and some items continue to sell.
Building Sustainable Partnerships
Challenge
The Cafés do Brasil association, one of the largest and most prestigious trade organizations from Brazil, had an ambitious goal to introduce specialty coffee brands to the US market. Although Brazil has a strong tradition of selling commodity coffee, a few years ago, little was known about its specialty coffees.
Solution
To find a partner that organizes events throughout the country willing to offer some space for the Brazilian association to host business meetings for wholesaler sellers and buyers. ŌSHAN group researched and helped the Coffee Association to find a good match for its project. In addition, it strategically recruited US coffee wholesalers to come to the promotional events during several Indy 300 car races that take place around the US every year.
Quick Facts
Duration: Five years
Number of Participants:
1200 Coffee Wholesalers
Growth: Sales went from
$1.2 MM to $35 MM/ year
More
Restructuring a Foodservice Distributor
Challenge
After more than ten years in operation, BSF, a foodservice company, was facing challenges with the small margins in the distribution and the sharp increase in its transportation cost.
Solution
To develop a branding campaign that could add more value to the brand, raise the profit margin, and scale the sales to a volume attractive to large foodservice operators to handle its distribution. To accomplish the goal, a series of Tasting & Trade events with renowned chefs were planned and executed at the International Culinary Institute.
Quick Facts
Duration: 2 years
Participants: 500 foodservice traders
Results: Profit margin increased by 15%
and the company got distribution contracts with SYSCO, US FOODS, and PFG.
